The Burns Family has a long and fiery tradition of heartburn. They take Tums. And their heartburn keeps coming back. But hey, it's what they've always taken. It may be the worst family tradition ever.
Case Video: Heartburn is a tradition for the Burns family in this campaign that hits like a sitcom.
The Burns family can’t quite grasp change. Heartburn is a Burns family tradition.
Can Randy reason with his family and get them to switch to Pepcid?
Not so much.
But a lot of other families switched. Pepcid Complete brand favorability went up 10.6%. And sales went up 18%.
The Burns family has their own logic. Which made Pepcid seem like a no brainer to everyone else.
The Burns family showed up on broadcast, pre-roll, social and display, especially in front of food content online.
“A Burns Family Thanksgiving” pushed the humor and sales over the top.
